Art Direction, Photography, Set Design

CLIENT: Lo-Fi Aperitifs
CATEGORY: Art Direction, Photography, Set Design
YEAR: 2017
ART DIRECTION: Kelly Clawson
PHOTOGRAPHY: Kelly Clawson
SET DESIGN: Kelly Clawson

Lo-Fi Aperitifs is a beautiful line of vermouths and amaro crafted with California wines and natural herbs & botanicals. It can be enjoyed on its own, or used generously in a cocktail.

Imagery was concepted, in partnership with Ladies, Wine & Design, and styled to showcase bold, specialty cocktails highlighting each of the Lo-Fi Aperitifs flavors. Playful colors referenced the brand's aesthetic with minimal, abstracted props to showcase each cocktail.

Selected Works

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Sephora MakeupArt Direction

ohiiDesign, Branding, Interactive

Juniper KidsArt Direction, Photography, Set Design

Ari DriveDesign, Branding, Interactive

Quaker City ShrubsArt Direction, Photography, Set Design

Urban Outfitters HolidayArt Direction, Set Design

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YowieDesign, Photography, Set Design

HipCityVegBranding, Interactive

Ladies, Wine & DesignArt Direction, Photography, Set Design