LO-FI APERITIFS

Art Direction, Photography, Set Design

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CLIENT: Lo-Fi Aperitifs
CATEGORY: Art Direction, Photography, Set Design
YEAR: 2017
ART DIRECTION: Kelly Clawson
PHOTOGRAPHY: Kelly Clawson
SET DESIGN: Kelly Clawson

Lo-Fi Aperitifs is a beautiful line of vermouths and amaro crafted with California wines and natural herbs & botanicals. It can be enjoyed on its own, or used generously in a cocktail.

Imagery was concepted, in partnership with Ladies, Wine & Design, and styled to showcase bold, specialty cocktails highlighting each of the Lo-Fi Aperitifs flavors. Playful colors referenced the brand's aesthetic with minimal, abstracted props to showcase each cocktail.

Selected Works

Index Spacephotography, art direction, set design

ThirdLove Holidayart direction

Good LinesPhotography, Art Direction

Surreal BazaarPhotography, Art Direction

Sephora Luxe LipArt Direction

Sephora SkincareArt Direction

Sephora MakeupArt Direction

ohiiDesign, Branding, Interactive

Juniper KidsArt Direction, Photography, Set Design

Ari DriveDesign, Branding, Interactive

Quaker City ShrubsArt Direction, Photography, Set Design

Urban Outfitters HolidayArt Direction, Set Design

DUODesign, Branding

YowieDesign, Photography, Set Design

L'Architettura della TipografiaDesign

HipCityVegBranding, Interactive

Ladies, Wine & DesignArt Direction, Photography, Set Design