THIRDLOVE HOLIDAY

Art Direction

CLIENT: ThirdLove
CATEGORY: Art Direction
YEAR: 2022

ART DIRECTION: Kelly Clawson, Shawn Merz, Bianca Mackill 
CREATIVE DIRECTION:  Kelly Clawson
PHOTOGRAPHY: Shawn Merz, Greg Abraham
WARDROBE: Claire Zimmerman
PROP STYLIST: Meghan Czerwinski
PRODUCTION: Gabi Misiano

Creative and art direction for ThirdLove’s holiday collection, from day to dusk of every moment leading up to the holidays. Combination of on-figure lifestyle and still life, showcasing the new seasons intimates and loungewear, focused on body diversity.

Monochromatic color settings to emphasize the unique and joyful holiday collection colors. Integration of holiday effects from lights to crystals and lenses to create a slight nod to an effervescent holiday season. Imagery was used throughout the holiday season to support website, email, paid social, print and in store signage and windows.