Launch campaign for Urban Outfitters exclusive beauty brand ohii; a fresh line of fun products meant to fill the blanks of your beauty routine. Embracing multi-use products you can throw in your bag for a quick, fresh face on the go.
A mix of collage and playful photography highlighted the brand's approachability and ease of use. The launch included an informative landing page, social media graphic takeover, launch email and event materials to introduce the brand.
Surreal BazaarPhotography, Art Direction
Sephora Luxe LipArt Direction
Sephora SkincareArt Direction
Sephora MakeupArt Direction
Juniper KidsArt Direction, Photography, Set Design
Ari DriveDesign, Branding, Interactive
Quaker City ShrubsArt Direction, Photography, Set Design
Urban Outfitters HolidayArt Direction, Set Design
YowieDesign, Photography, Set Design
Lo-Fi AperitifsArt Direction, Photography, Set Design
Ladies, Wine & DesignArt Direction, Photography, Set Design