SEPHORA LUXE LIP
“Meet the lipsticks that feel rich and look richer.”
Seasonal campaign for Sephora's Luxe category featuring the most covetable lip brands including YSL, Tom Ford and Givenchy. The campaign highlighted the luxe packaging and feel when applied.
Still life imagery and video shot with striking, abstracted spotlight casting geometric shapes on each product. Each product was elevated with pedestals or geometric steps to show off their VIP status. Close crops, slow zooming effect and shifting spotlights were used to focus in on the rich colors and velvety textures. Various edits and imagery used in both social and paid media placement throughout the campaign.
Good LinesPhotography, Art Direction
Surreal BazaarPhotography, Art Direction
Sephora SkincareArt Direction
Sephora MakeupArt Direction
ohiiDesign, Branding, Interactive
Juniper KidsArt Direction, Photography, Set Design
Ari DriveDesign, Branding, Interactive
Quaker City ShrubsArt Direction, Photography, Set Design
Urban Outfitters HolidayArt Direction, Set Design
YowieDesign, Photography, Set Design
Lo-Fi AperitifsArt Direction, Photography, Set Design
Ladies, Wine & DesignArt Direction, Photography, Set Design