⦿ Art Direction ⦿ Creative Direction ⦿ Video
Industry: Beauty
Year: 2019
Seasonal makeup campaign for Sephora— focused on the most covetable luxary lipsticks. Art direction and asset design centered on the rich colors, velvety textures and experience using these larger than life, spotlighted lipstick brands.
Campign centered around the tagline “lipsticks that feel rich and look richer." Imagery and video shot to capture the elevated status through abstracted spotlights and elevated pedestal moments.
ART DIRECTION: Kelly Clawson
CREATIVE DIRECTION: Kyung-Ah Son
PHOTOGRAPHY: Rob Prideaux
DIRECTOR: Jordan Ritz
STYLIST: Bryson Gill
PRODUCTION: Milk DGTL
PRODUCTION: Rosie Torres
COPYWRITER: Kristi Mikesky
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Foria WellnessArt Direction, Creative Direction, Video
ohiiDesign, Branding, Interactive,
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Sephoraart direction, graphic design, branding
Surreal Bazaarart direction, photography, set design
HipCityVegBranding, Interactive
Art In The AgeArt Direction, Photography, Set Design
Juniper Kidsart direction, photography, set design
DUODesign, Branding
Urban Outfitters HolidayArt Direction, Design, Set Design
Ari DriveDesign, Branding, Interactive
YowieDesign, Photography, Set Design
Ladies, Wine & DesignArt Direction, Photography, Set Design