⦿ Art Direction ⦿ Video
Industry: Beauty
Year: 2019
Seasonal makeup campaign for Sephora— focused on the most covetable luxary lipsticks. Art direction and asset design centered on the rich colors, velvety textures and experience using these larger than life, spotlighted lipstick brands.
Campign centered around the tagline “lipsticks that feel rich and look richer." Imagery and video shot to capture the elevated status through abstracted spotlights and elevated pedestal moments.
ART DIRECTION: Kelly Clawson
CREATIVE DIRECTION: Kyung-Ah Son
PHOTOGRAPHY: Rob Prideaux
DIRECTOR: Jordan Ritz
STYLIST: Bryson Gill
PRODUCTION: Milk DGTL
PRODUCTION: Rosie Torres
COPYWRITER: Kristi Mikesky
Selected Works
FilliArt Direction, Branding, Graphic Design
Sephora MakeupArt Direction, Video
Index SpaceArt Direction, Photography, Set Design
GrazieArt Direction, Branding, Graphic Design
ThirdLoveArt Direction
Sephora SkincareArt Direction
Foria WellnessArt Direction, Video
PodiumArt Direction, Branding, Video
ohiiBranding, Interactive, Graphic Design
ThirdLove HolidayArt Direction
Good LinesArt Direction, Photography, Set Design
SephoraArt Direction, Branding, Graphic Design
Surreal BazaarArt Direction, Photography, Set Design
HipCityVegArt Direction, Branding, Interactive
Art In The AgeArt Direction, Photography, Set Design
Urban OutfittersArt Direction, Graphic Design
Juniper KidsArt Direction, Photography, Set Design
DUOBranding, Graphic Design
Urban Outfitters HolidayArt Direction, Graphic Design, Set Design
Ari DriveBranding, Interactive, Graphic Design
YowiePhotography, Graphic Design, Set Design
L'Architettura della TipografiaGraphic Design
Ladies, Wine & DesignArt Direction, Photography, Set Design