Yowie
Art Direction, Design, Photography, Set Design




CLIENT: YOWIE
CATEGORY: Art Direction, Design, Photography, Set Design
YEAR: 2018
ART DIRECTION: Kelly Clawson
DESIGN: Kelly Clawson
PHOTOGRAPHY: Kelly Clawson
SET DESIGN: Kelly Clawson
YOWIE is a home and life shop focused on curating small collections from independent artists and designers located in Philly. YOWIE teamed up with Ladies, Wine & Design Philly to host a collaborative workshop focused on setting intentions for the new year ahead.
Event poster concepted and designed to promote the event both in-store and graphically online. Organic, graphic shapes from the poster reference the materials used during the workshop, resulting in a attendees leaving with their own unique abstract and artful intention board.
Selected Works

FilliArt Direction, Branding, Graphic Design

Sephora MakeupArt Direction, Video

Index SpaceArt Direction, Photography, Set Design

Sephora Luxe LipArt Direction, Video

GrazieArt Direction, Branding, Graphic Design

ThirdLoveArt Direction

Sephora SkincareArt Direction

Foria WellnessArt Direction, Video

PodiumArt Direction, Branding, Video

ohiiBranding, Interactive, Graphic Design

ThirdLove HolidayArt Direction

Good LinesArt Direction, Photography, Set Design

SephoraArt Direction, Branding, Graphic Design

Surreal BazaarArt Direction, Photography, Set Design

HipCityVegArt Direction, Branding, Interactive

Art In The AgeArt Direction, Photography, Set Design

Juniper KidsArt Direction, Photography, Set Design

DUOBranding, Graphic Design

Urban Outfitters HolidayArt Direction, Graphic Design, Set Design

Ari DriveBranding, Interactive, Graphic Design

L'Architettura della TipografiaGraphic Design

Ladies, Wine & DesignArt Direction, Photography, Set Design