Shapes, colors and textures used to reference different skincare concerns.
Sephora's skincare category features some of the most efficacious products for top skincare concerns. We were tasked with creating a campaign to highlight the four ingredients used to combat dullness, large pores, uneven texture and dryness.
Photography visually references each skincare concern, abstracted and integrated within the set design, establishing a playful setting to feature each product. The different shapes, colors and textures were extended to various design elements and illustrations throughout the year-long campaign, from the landing page to paid media.
Surreal BazaarPhotography, Art Direction
Sephora Luxe LipArt Direction
Sephora MakeupArt Direction
ohiiDesign, Branding, Interactive
Juniper KidsArt Direction, Photography, Set Design
Ari DriveDesign, Branding, Interactive
Quaker City ShrubsArt Direction, Photography, Set Design
Urban Outfitters HolidayArt Direction, Set Design
YowieDesign, Photography, Set Design
Lo-Fi AperitifsArt Direction, Photography, Set Design
Ladies, Wine & DesignArt Direction, Photography, Set Design