SEPHORA SKINCARE

Art Direction

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Shapes, colors and textures used to reference different skincare concerns.

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CLIENT:  Sephora
CATEGORY:  Art Direction
YEAR:  2020
ART DIRECTION:  Kelly Clawson
CREATIVE DIRECTION:  Kyung-Ah Son
PHOTOGRAPHY:  Rob Prideaux
STYLIST: Bryson Gill
PRODUCTION:  Courtney Stewart

Sephora's skincare category features some of the most efficacious products for top skincare concerns. We were tasked with creating a campaign to highlight the four ingredients used to combat dullness, large pores, uneven texture and dryness.

Photography visually references each skincare concern, abstracted and integrated within the set design, establishing a playful setting to feature each product. The different shapes, colors and textures were extended to various design elements and illustrations throughout the year-long campaign, from the landing page to paid media.

Selected Works

Surreal BazaarPhotography, Art Direction

Sephora Luxe LipArt Direction

Sephora MakeupArt Direction

ohiiDesign, Branding, Interactive

Juniper KidsArt Direction, Photography, Set Design

Ari DriveDesign, Branding, Interactive

Quaker City ShrubsArt Direction, Photography, Set Design

Urban Outfitters HolidayArt Direction, Set Design

DUODesign, Branding

YowieDesign, Photography, Set Design

Lo-Fi AperitifsArt Direction, Photography, Set Design

HipCityVegBranding, Interactive

Ladies, Wine & DesignArt Direction, Photography, Set Design