HipCityVeg
Design, Branding, Interactive


CLIENT: HipCityVeg
CATEGORY: Design, Branding, Interactive
YEAR: 2016
ART DIRECTION + DESIGN: Kelly Clawson
CREATIVE DIRECTION: Dylan Garner
PHOTOGRAPHY: Michael Persico
AGENCY: Cohere
HipCityVeg is a plant-based fast casual chain with the mission to make delicious vegan food enjoyable and accessible to everyone.
Looking to refresh their identity and design a new website to mark the start of their national expansion. The design highlights the modern imagery and playful brand elements, with unique interactivity, iconography and brand color systems throughout to evoke a fresh brand voice in the digital space.
Selected Works

FilliArt Direction, Branding, Graphic Design

Sephora MakeupArt Direction, Video

Index SpaceArt Direction, Photography, Set Design

Sephora Luxe LipArt Direction, Video

GrazieArt Direction, Branding, Graphic Design

ThirdLoveArt Direction

Sephora SkincareArt Direction

Foria WellnessArt Direction, Video

PodiumArt Direction, Branding, Video

ohiiBranding, Interactive, Graphic Design

ThirdLove HolidayArt Direction

Good LinesArt Direction, Photography, Set Design

SephoraArt Direction, Branding, Graphic Design

Surreal BazaarArt Direction, Photography, Set Design

Art In The AgeArt Direction, Photography, Set Design

Juniper KidsArt Direction, Photography, Set Design

DUOBranding, Graphic Design

Urban Outfitters HolidayArt Direction, Graphic Design, Set Design

Ari DriveBranding, Interactive, Graphic Design

YowiePhotography, Graphic Design, Set Design

L'Architettura della TipografiaGraphic Design

Ladies, Wine & DesignArt Direction, Photography, Set Design