Design, Branding, Interactive

CLIENT: HipCityVeg
CATEGORY: Design, Branding, Interactive
YEAR: 2016
DESIGN:  Kelly Clawson

PHOTOGRAPHY: Michael Persico
AGENCY:  Cohere

HipCityVeg is a plant-based fast casual chain with the mission to make delicious vegan food enjoyable and accessible to everyone.

Looking to refresh their identity and design a new website to mark the start of their national expansion. The design highlights the modern imagery and playful brand elements, with unique interactivity, iconography and brand color systems throughout to evoke a fresh brand voice in the digital space.

Selected Works

Index Spacephotography, art direction, set design

ThirdLove Holidayart direction

Good LinesPhotography, Art Direction

Surreal BazaarPhotography, Art Direction

Sephora Luxe LipArt Direction

Sephora SkincareArt Direction

Sephora MakeupArt Direction

ohiiDesign, Branding, Interactive

Juniper KidsArt Direction, Photography, Set Design

Ari DriveDesign, Branding, Interactive

Quaker City ShrubsArt Direction, Photography, Set Design

Urban Outfitters HolidayArt Direction, Set Design

DUODesign, Branding

YowieDesign, Photography, Set Design

Lo-Fi AperitifsArt Direction, Photography, Set Design

Ladies, Wine & DesignArt Direction, Photography, Set Design