SEPHORA MAKEUP

Art Direction

CLIENT:  Sephora
CATEGORY:  Art Direction
YEAR:  2021

ART DIRECTION:  Kelly Clawson
CREATIVE DIRECTION:  Kyung-Ah Son
VIDEO DIRECTOR:  Shawn Butcher
PHOTOGRAPHER:  Rob Prideaux
PRODUCER:  Clara Goldfarb

MAKEUP:  Emily Cheng
WARDROBE:  Sarah Kinsumba
HAIR:  Anna Lyles
NAILS:  Holly Falcone
TALENT:  Alencia J Lewis
TALENT:  Alicia Olivas

Campaign to establish the brand-new tone and visual direction for Sephora's makeup category, leaning into a natural, "no-makeup" look and feel. Concept focused on creating a lit-from-within glow while accentuating uniqueness as opposed to covering it up. The campaign showcases three makeup products paired together to create a simple, gleamy dreamy look.

Video and photography uses warm light to reference the ease and warmth of the late afternoon. While strategic shadows and textured backgrounds were used to reference a relaxing setting similar to home. Talent was cast with authenticity, approachability, playfulness and inclusion in mind.