Art Direction

CLIENT:  Sephora
CATEGORY:  Art Direction
YEAR:  2021
ART DIRECTION:  Kelly Clawson
VIDEO DIRECTOR:  Shawn Butcher

PRODUCER:  Clara Goldfarb

MAKEUP:  Emily Cheng
WARDROBE:  Sarah Kinsumba
HAIR:  Anna Lyles
NAILS:  Holly Falcone
TALENT:  Alencia J Lewis
Alicia Olivas

Campaign to establish the brand-new tone and visual direction for Sephora's makeup category, leaning into a natural, "no-makeup" look and feel. Concept focused on creating a lit-from-within glow while accentuating uniqueness as opposed to covering it up. The campaign showcases three makeup products paired together to create a simple, gleamy dreamy look.

Video and photography uses warm light to reference the ease and warmth of the late afternoon. While strategic shadows and textured backgrounds were used to reference a relaxing setting similar to home. Talent was cast with authenticity, approachability, playfulness and inclusion in mind.

Selected Works

Index Spacephotography, art direction, set design

ThirdLove Holidayart direction

Good LinesPhotography, Art Direction

Surreal BazaarPhotography, Art Direction

Sephora Luxe LipArt Direction

Sephora SkincareArt Direction

ohiiDesign, Branding, Interactive

Juniper KidsArt Direction, Photography, Set Design

Ari DriveDesign, Branding, Interactive

Quaker City ShrubsArt Direction, Photography, Set Design

Urban Outfitters HolidayArt Direction, Set Design

DUODesign, Branding

YowieDesign, Photography, Set Design

Lo-Fi AperitifsArt Direction, Photography, Set Design

HipCityVegBranding, Interactive

Ladies, Wine & DesignArt Direction, Photography, Set Design