⦿ Art Direction ⦿ Video
Industry: Beauty
Year: 2021
Campaign for Sephora to establish a new visual direction for their makeup category. Leaning into an effortless and natural "no-makeup" look, creating a lit-from-within glow while accentuating uniqueness as opposed to covering it up.
Art direction used golden hour, afternoon light playing with shadows and warm textures to convey the ease and intuitive nature of the glowy "no-makeup" look.
The campaign showcases three key makeup products: lip, blush, foundation to achieve a simple, gleamy dreamy look.
For casting we showcased diversity of skin types while keeping in mind an authentic, relaxed and playful vibe.
ART DIRECTION: Kelly Clawson
CREATIVE DIRECTION: Kyung-Ah Son
VIDEO DIRECTOR: Shawn Butcher
PHOTOGRAPHER: Rob Prideaux
PRODUCER: Clara Goldfarb
MAKEUP: Emily Cheng
WARDROBE: Sarah Kinsumba
HAIR: Anna Lyles
NAILS: Holly Falcone
TALENT: Alencia J Lewis
TALENT: Alicia Olivas
Selected Works
FilliArt Direction, Branding, Graphic Design
Index SpaceArt Direction, Photography, Set Design
Sephora Luxe LipArt Direction, Video
GrazieArt Direction, Branding, Graphic Design
ThirdLoveArt Direction
Sephora SkincareArt Direction
Foria WellnessArt Direction, Video
PodiumArt Direction, Branding, Video
ohiiBranding, Interactive, Graphic Design
ThirdLove HolidayArt Direction
Good LinesArt Direction, Photography, Set Design
SephoraArt Direction, Branding, Graphic Design
Surreal BazaarArt Direction, Photography, Set Design
HipCityVegArt Direction, Branding, Interactive
Art In The AgeArt Direction, Photography, Set Design
Urban OutfittersArt Direction, Graphic Design
Juniper KidsArt Direction, Photography, Set Design
DUOBranding, Graphic Design
Urban Outfitters HolidayArt Direction, Graphic Design, Set Design
Ari DriveBranding, Interactive, Graphic Design
YowiePhotography, Graphic Design, Set Design
L'Architettura della TipografiaGraphic Design
Ladies, Wine & DesignArt Direction, Photography, Set Design