Campaign to establish the brand-new tone and visual direction for Sephora's makeup category, leaning into a natural, "no-makeup" look and feel. Concept focused on creating a lit-from-within glow while accentuating uniqueness as opposed to covering it up. The campaign showcases three makeup products paired together to create a simple, gleamy dreamy look.
Video and photography uses warm light to reference the ease and warmth of the late afternoon. While strategic shadows and textured backgrounds were used to reference a relaxing setting similar to home. Talent was cast with authenticity, approachability, playfulness and inclusion in mind.
Surreal BazaarPhotography, Art Direction
Sephora Luxe LipArt Direction
Sephora SkincareArt Direction
ohiiDesign, Branding, Interactive
Juniper KidsArt Direction, Photography, Set Design
Ari DriveDesign, Branding, Interactive
Quaker City ShrubsArt Direction, Photography, Set Design
Urban Outfitters HolidayArt Direction, Set Design
YowieDesign, Photography, Set Design
Lo-Fi AperitifsArt Direction, Photography, Set Design
Ladies, Wine & DesignArt Direction, Photography, Set Design