⦿ Art Direction ⦿ Branding ⦿ Graphic Design
Industry: Food + Beverage
Year: 2018
Full branding and logo for Filli— ready-to-eat, overnight oats brand, serving up six different flavors, with delivery straight to your door. Using all premium ingredients with no need to heat, Filli embraces an on-the-go way to start your day.
Logotype + Logomark
Custom logotype designed based on the playfulness of vintage letterforms from Italian food packaging, resulting in a unique logo with different color variations to support a combination of flavors.
Final Logo
Primary & Secondary Colors
Selected Works
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Sephora Luxe LipArt Direction, Video
GrazieArt Direction, Branding, Graphic Design
ThirdLoveArt Direction
Sephora SkincareArt Direction
Foria WellnessArt Direction, Video
PodiumArt Direction, Branding, Video
ohiiBranding, Interactive, Graphic Design
ThirdLove HolidayArt Direction
Good LinesArt Direction, Photography, Set Design
SephoraArt Direction, Branding, Graphic Design
Surreal BazaarArt Direction, Photography, Set Design
HipCityVegArt Direction, Branding, Interactive
Art In The AgeArt Direction, Photography, Set Design
Urban OutfittersArt Direction, Graphic Design
Juniper KidsArt Direction, Photography, Set Design
DUOBranding, Graphic Design
Urban Outfitters HolidayArt Direction, Graphic Design, Set Design
Ari DriveBranding, Interactive, Graphic Design
YowiePhotography, Graphic Design, Set Design
L'Architettura della TipografiaGraphic Design
Ladies, Wine & DesignArt Direction, Photography, Set Design