Sephora Skincare

Art Direction

Different shapes, colors and textures were used to visually and associate with reference different skincare concerns.

CLIENT:  Sephora
CATEGORY:  Art Direction
YEAR:  2020

ART DIRECTION:  Kelly Clawson
CREATIVE DIRECTION:  Kyung-Ah Son
PHOTOGRAPHY:  Rob Prideaux
STYLIST: Bryson Gill
PRODUCTION:  Courtney Stewart

Sephora's skincare category features some of the most efficacious products for top skincare concerns. We were tasked with creating a campaign to highlight the four ingredients used to combat dullness, large pores, uneven texture and dryness.

Photography visually references each skincare concern, abstracted and integrated within the set design, establishing a playful setting to feature each product. The different shapes, colors and textures were extended to various design elements and illustrations throughout the year-long campaign, from the landing page to paid media.