Launch campaign for Urban Outfitters new and exclusive beauty brand ohii; a fresh line of fun products meant to fill in the blanks of your beauty routine. Designed various brand touchpoints using a mix of collage and bold photography highlighting the approachable, friendly nature of the brand. The launch included an interactive landing page, social media, email and event material.

ohii-marketing-KC-portfolio7-v2ohii-marketing-KC-portfolio7-v2
[unex_ce_button id="content_14xmlm1a1" button_text_color="#000000" button_font="regular" button_font_size="15px" button_width="auto" button_alignment="center" button_text_spacing="2px" button_bg_color="#ffffff" button_padding="15px 60px 15px 60px" button_border_width="1px" button_border_color="#000000" button_border_radius="0px" button_text_hover_color="#ffffff" button_text_spacing_hover="2px" button_bg_hover_color="#000000" button_border_hover_color="#000000" button_link="https://www.urbanoutfitters.com/ohii" button_link_type="url" button_link_target="_blank" has_container="1" in_column=""]Visit Landing Page[/ce_button]

ROLE: Senior Graphic Designer

Creative Director: Matt OWEN

Associate Creative Director: Dan Kent

Art Director: kevin mcguinness, Mika Osborn

PHOTOGRAPHER: caro ramirez

Video: AJ Quon, Ryan cambage

Designers: Steph Miller, kelley garrard