Launch campaign for Urban Outfitters new and exclusive beauty brand ohii; a fresh line of fun products meant to fill in the blanks of your beauty routine. Designed various brand touchpoints using a mix of collage and bold photography highlighting the approachable, friendly nature of the brand. The launch included an interactive landing page, social media, email and event material.
ROLE: Senior Graphic Designer
Creative Director: Matt OWEN
Associate Creative Director: Dan Kent
Art Director: kevin mcguinness, Mika Osborn
PHOTOGRAPHER: caro ramirez
Video: AJ Quon, Ryan cambage
Designers: Steph Miller, kelley garrard